I think most of us could answer a resounding ‘yes’ to the first question but what about the second? Again for most of us that could be a little harder to answer.
There are successful and not so successful people in just about every industry and there are obviously reason’s for that. In other posts I have talked about the importance of mindset but today we will just look at the internet.
If you already have an established business offline then setting up an online presense is relatively easy. In fact setting up a website for any reason is very easy these days but the main thing required for any online site that wants to attract business, and therefore sales, is getting visitors.
Right now I am going to assume you have a website and a product to sell because they are not hard to find. The more challenging part of earning extra income online is getting visitors, for without them there can be no sales. You have two avenues open to you, offline marketing and online marketing.
Offline Marketing
Most of us who have ever been in business or bought a product or service from a business will be familiar with the various forms of offline marketing. Radio, television, newspaper and magazines not to mention signs, logos on cars, buses etc, junk mail and lately we are inundated more and more with telemarketers at dinner time.
So depending on your advertising budget and the physical reach of your business there are numerous ways to advertise offline. It’s also important to note that the biggest and most successful businesses continue to spend thousands of dollars on advertisng to ensure they stay up there with their competitors.
Now, I’m not suggesting that you spend thousands of dollars on advertising your online business offline, what I am impressing on you though, is the importance of it, to even the most successful businesses and the many avenues for doing so. Advertising your online business offline can be beneficial and should not be overlooked when you set up your marketing plan.
Online Marketing
Alright, let’s get down to it, marketing online. This is where many businesses online fail just as they do offline. There are a number of online strategies for marketing your business and when you are new to it they can all seem a bit overwhelming.
If you have a product or service that can be delivered or purchased online then there is a good chance, with the right strategies, you will be opening your business to a hugh potential worldwide market. If you already have a list of customers you can start an email marketing campaign that will keep them up to date with any new services, products or promotions.
If you don’t have a product or service then you can still earn income online by selling other peoples products through affiliate marketing programs. I won’t go into that now but if this is your avenue you will still need marketing techniques, so stay with me.
To generate new customers you can use pay per click advertising, which looks like a small newspaper add, google displays it at random times on sites of relevance and you only pay when people click through to your site. This type of advertising can be very effective, but be careful when you set it up by using keywords and monitor it. You want your click throughs to convert to sales or it can get very costly.
If you want to test the waters without spending too much or nothing at all there are ways but you will be spending time a little or a lot. Setting up social media pages that are connected to your business is one way, be sure to update regularly and join groups that would have an interest in what you are marketing. For example if you sell dog products you would look for a dog lover group to join.
Setting up a blog or writing articles is another way but you will want quality information that people interested in your product would want to read. You do not sell from these sites you simply provide free relevant updates or information with links to your website. These too must be updated regularly so search engines pick them up and you slowly start to rank higher, give this some time though. If you are regular, use keywords, and link to your site it will happen, it may take some months for you to see it though. Wordpress is a good site for setting up a blog and ezine articles is great for article writing.
The internet has made millionaires and will continue to do so, the world is always looking for the next new thing. Maybe you are on your way or maybe you will just supplement your existing income and make life a little easier, either way learn as much as you can. The internet is very effective but it can also be a trap so set some rules for yourself, don’t just get on and see where it takes you find an expert in the field, someone who is already successful and stick with them.
Power Thought
Every step I take is closer to my goal.
Repeat this to yourself regularly
Have a great day
Teresa and the Team at
AustraliaWealth.com
Photos
Maggie Smith: http://www.freedigitalphotos.net/images/view_photog.php?photogid=172
Danilo Rizzuti: http://www.freedigitalphotos.net/images/view_photog.php?photogid=851